Groom & Groomsmen Guide
Web & Print Content 
2017

Launch Website ︎
Fast Company Article ︎
Planning a wedding, being in a wedding party, or even just attending a wedding, can be a stressful endeavor. There are loads of websites, books, and magazines to support would-be brides, but very little that is focussed on the groom and groomsmen.

The Groom’s Guide & Groomsmen’s Guide are two content pieces I worked on while creative director at The Black Tux. They exist in both digital and printed formats.

We created these guides to help men get ready for the big day, to make a meaningful contribution to the planning, and feel confident throughout the whole process.












Groom’s Guide
Creative Direction  Keith Scharwath, Atley G. Kasky
Editorial Director  Zach Frechette
Copywriting  Carrie Laven, Jerod Walburn
Illustration  Cynthia Kittler
Icon Design  Mikey Burton
Adaptation for Web  Use All Five
Groomsmen Guide
Creative Direction  Keith Scharwath, Atley G. Kasky
Editorial Director  Zach Frechette
Art Direction, Design  Everett Pelayo
Copywriting  Carrie Laven, Jerod Walburn
Illustration  Christopher Delorenzo
Adaptation for Web  Use All Five

Say hello  ︎  keith.scharwath@gmail.com