Box
Social Ad Campaign
2018
At The Black Tux, our most effective images showed a suit in the shipping box. A picture of a suit in a box would outperform a picture of a suit on a model by nearly two-to-one. It makes sense. After all, The Black Tux is not just a suit rental company, it is a suit in a box rental company.
With that in mind, we created this social campaign built around some solid inside the box thinking.
With that in mind, we created this social campaign built around some solid inside the box thinking.
Credits
Creative Direction Keith Scharwath
Senior Director of Brand Atley G. Kasky
Copywriting Carrie Laven
Photography The Collaborationist
Styling Brian Primeaux