Holiday 2018
Digital Campaign 
2018
Black tie holiday and New Year’s Eve parties are the perfect opportunity to wear a tuxedo with personality. Each year, The Black Tux releases a new line of holiday tuxedos that defy convention.

For the 2018 Holiday Collection, I helped develop a campaign that uses light and shadow to present the suits in a manner that complements The Black Tux's most daring collection to date. 



Credits
Creative Direction  Keith Scharwath
Senior Director of Brand Atley G. Kasky
Copywriting  Carrie Laven
Photography  The Collaborationist

Say hello  ︎  keith.scharwath@gmail.com